L'Âge d'or de la pub

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Cast

Thierry Ardisson

as Self

William Leymergie

as Self (archive footage)

Alex Métayer

as Self (archive footage)

Jacques Duby

as Self (archive footage)

François Berléand

as Self (archive footage)

Jean Becker

as Self (archive footage)

Lucas Mongenie

as Self (archive footage)

Maurice Lévy

as Self (archive footage)

Marie-Pierre Casey

as Self (archive footage)

Guillaume Gallienne

as Self (archive footage)

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