Secrets of the Supermarket Own-Brands

Quand le sommeil est d'or

Mass-market retailing: The end of a system?

The supermarket chains used to seem unbeatable, capturing the lion’s share of the grocery market. But for some years now they have been in crisis. In the wake of a fierce price war, retailers are resorting to increasingly aggressive commercial negotiation methods at the expense of suppliers, farmers and producers. Further competition is coming from the tech giants as Amazon and Alibaba invest in the food industry. What are the implications of all these changes on working conditions, the quality of our food and the future of our planet?

IKEA: How Do They Really Do It?

Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.

24 Hours in Waitrose

From fresh local produce to ethically sourced ingredients, step behind the scenes with the UK's royally acclaimed supermarket.

The King’s High Street: Inside St James’

St James's in London is renowned for being Britain's poshest high street. We meet the characters who run the stores, and the customers who buy their premium products.

Czech Dream

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

Isle of Flowers

A tomato is planted, harvested and sold at a supermarket, but it rots and ends up in the trash. But it doesn’t end there: Isle of Flowers follows it up until its real end, among animals, trash, women and children. And then the difference between tomatoes, pigs and human beings becomes clear.

Quarantine

A short film of the first weeks of strict national lockdown, filmed in Barcelona on a classic home video camera Hi8. Narrates the story of three women who share a flat and who create a microworld not only to survive the global pandemic but also to survive themselves.

Inside Lidl at Christmas

Does the supermarket offer the cheapest Christmas cheer? The Wynne family put the store through its paces, to find out whether it offers the cheapest turkey and trimmings.

Buy Now! The Shopping Conspiracy

This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.

Sous le bio, la malbouffe

Sales of organic products have increased tenfold in 20 years. In 2020, the market will have exceeded 13 billion euros in sales. The heavyweights of the food industry are surfing on this consumer craze for healthy food by offering more and more "green" products. But organic does not necessarily mean nutritionally balanced.

Amazon, les secrets d'une logistique XXL

The Twenty Dollar Miracle

The American woman is the best dressed woman in the world. This is due to Yankee ingeniuty, which makes a fashionable, well-made dress to sell for twenty dollars or less.

Dutti der Riese

Documentary about Swiss grocery store pioneer Gottlieb Duttweiler

Nutrition: The Consumer and The Supermarket

Combines consumer interviews and an analysis of the products and merchandising techniques used in supermarkets to show shoppers how to select the best nutritional value for their food dollar. Explains the basic food groups available and explores the role of advertising, store layout, packaging, and labeling in consumer decision making.

The Superstores Wars or the Survival of the Strongest

This film tells the story of the economic war between the four main companies of the large retailers. This war symbolizes the transformation of the economy of the consumption over the last 50 years. It also questions the present and future stakes: how to imagine the 21th century's consumption style.

1,99 - Um Supermercado Que Vende Palavras

Different costumers shop in a supermarket that sells words and ideas.