After attending a workshop on how to write and sell a Hallmark movie, filmmaker John Wilson tries to use the same formula to sell a documentary about concrete.

John Wilson
as Self

Michael Imperioli
as Self

Jack Macco
as Self

Nathan Fielder
as Self (uncredited)

Timothée Chalamet
as Self (uncredited)

Josh Safdie
as Self (uncredited)

Ronald Bronstein
as Self (uncredited)

Tom Ford
as Self (uncredited)

Kim Kardashian
as Self (uncredited)

Jacob Elordi
as Self (uncredited)
Brent Marchant
How curious it is when a creative mind is able to transform observations about the mundane into insightful musings of surprising depth and meaningfulness. Sometimes these works are born out of pure inspiration, while others arise out of practical necessity and consequently garner far-reaching public...