Neegros: It’s Cereal! follows a struggling cereal company that hires a rogue ad agency to save its brand by taking it back to its “roots.” Through the lens of a filmmaker who never intervenes, the campaign reveals the uneasy and often absurd collision of branding, race, identity, and profit.

Samantha Beaulieu
as Janice Fallwood

Martin Bats Bradford
as Dash Greaves

Philip Fornah
as Theo Denton

Douglas Wilcox
as Kalvin Fallwood

Chelsea Bryan
as Cheryl-Lee

Blayne Weaver
as Lewis Lewis

Lincoln Robisch
as Flynn Lewis

Grace Kennedy
as Samantha

Sylvia Grace Crim
as Grace

John Charles II
as Alwayne Greaves (voice)