Fred Midway may be a bit short on brains, but he's got plenty of ambition. However, before he can gain promotion as a salesman, he must make his family more socially acceptable.

Warren Mitchell
as Fred Midway

Pat Heywood
as Hilda Midway

Elaine Taylor
as Eileen Midway

Kenneth Cranham
as Tom Midway

Vanessa Howard
as Avril Midway

Richard Briers
as Nigel Hadfield

Adrienne Posta
as Daphne Dunmore

Bill Fraser
as Arnold Makepeace

Terence Alexander
as Bob Chickman

Frank Thornton
as Mr Driver