Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

Will Lyman
as Narrator (voice)

Douglas Rushkoff
as Self

Fred Durst
as Self (archive footage)

Tyler Oakley
as Self

Bonin Bough
as Self

Stephen Colbert
as Self (archive footage)

Charles Duhigg
as Self

Oli White
as Self

Louise Pentland
as Self (archive footage)

Hannah Hart
as Self (archive footage)