W.W. Bright is a robber with a heart of gold who travels the South knocking off banks and gas stations owned by a corrupt businessman. When he hijacks a car, he meets an aspiring country band, the Dixie Dancekings, led by Dixie. The two sides eventually take a liking to one another, especially after the Dancekings realize the size of Bright's thefts. Trailed by religious zealot cop Deacon Gore, Bright helps the band make it big while on the run.

Burt Reynolds
as W.W. Bright

Conny Van Dyke
as Dixie

Jerry Reed
as Wayne

Ned Beatty
as Country Bull

James Hampton
as Junior

Don Williams
as Leroy

Rick Hurst
as Butterball

Mel Tillis
as Good Ole Boy #2

Furry Lewis
as Uncle Furry

Sherman G. Lloyd
as Elton Bird