With "sealfies" and social media, a new tech-savvy generation of Inuit is wading into the world of activism, using humour and reason to confront aggressive animal rights vitriol and defend their traditional hunting practices. Director Alethea Arnaquq-Baril joins her fellow Inuit activists as they challenge outdated perceptions of Inuit and present themselves to the world as a modern people in dire need of a sustainable economy.

Alethea Arnaquq-Baril
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Aaju Peter
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Isuaqtuq Ikkidluak
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Joannie Ikkidluak
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Lasaloosie Ishulutak
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Miki Kolola
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Joshua Kango
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Meeka Mike
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Niore Iqalukjuak
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Jeannie Padluq
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