Director Maurizio Nichetti is invited on TV to introduce a screening of his neo-realist classic 'The Icicle Thief'. He is horrified to discover that his black-and-white tale of life in poverty is constantly interrupted by garish color commercials, and even more horrified when a power cut in the studio causes film and commercials to mix up – a glamorous model finds herself in the arms of an unemployed pauper, while his wife finds herself in consumers' heaven. Nichetti has to break into the film to try to sort everything out.

Maurizio Nichetti
as Self / Antonio Piermattei

Caterina Sylos Labini
as Maria Piermattei

Federico Rizzo
as Bruno Piermattei

Renato Scarpa
as Don Italo

Heidi Komarek
as Modella

Carlina Torta
as Telespettatrice

Massimo Sacilotto
as Telespettatore

Claudio G. Fava
as Critico

Lella Costa
as Segretaria TV

Marco Zannoni
as Tecnico TV