How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.

Sébastien Desjours
as Self - Narrator (voice)

Anne Bernays
as Self - E. Bernays' Daughter

Noam Chomsky
as Self - Linguist

Stuart Ewen
as Self - Historian

Chris Hedges
as Self - Journalist

David Miller
as Self - Sociologist

Shelley Spector
as Self - Visual Artist

Larry Tye
as Self - Writer

Edward L. Bernays
as Self - Publicist (archive footage)

Carlos Castillo Armas
as Self - Politician (archive footage)